Mark Renken
I’m an award-winning creative leader who is driven to solve human problems. My genuine curiosity and passion for discovery through experiences has stitched my unique career path through the agency landscape, creative entrepreneurship and the infinite potential of gaming.
Whether I’m thinking about the Super Bowl differently, building experiences that help teen athletes care about science, reviving a Reddit demolished brand, or fostering places, both virtual and physical, to truly find yourself, my goal is simple: help brands broker moments that draw people closer to themselves and to culture—bridging indelible connections in the process.
From leading brand & creative strategy across EA/EA Sports brand, Apex Legends, Need for Speed, Skate and the Sims, to driving digital, brand and social strategy for Gatorade, Wendy’s, Dick’s Sporting Goods, NAPA and Quiktrip at VMLY&R, my work highlights the inflection point of empathy and intelligence—shaping award-winning brand experiences that drive business impact, but most importantly, impactful human connections.
In addition to my current work at EA, I also co-founded NVSBLE FREND, a brand dedicated to the weird little creative in all of us, just looking for a place to phone home.
Me, as our robot overlords see us
Awards
Cannes Lions
Clios
One Show
Webby Awards
Effies
National American Advertising Awards
Status
Creative Director @ Electronic Arts - skate